A trusted companion in every kitchen. Myanmar's leading FMCG food manufacturer, delivering authentic taste, innovation and quality since 2001.
Cho Cho Industry Ltd. was founded in 2001 with a pioneering vision: to become Myanmar's first manufacturer of instant rice vermicelli and provide consumers with a high quality local alternative in a market then dominated by imports. From the beginning, our purpose has been clear, to create products that reflect local tastes, deliver convenience, and uphold the highest standards of quality and food safety.
What started with a single breakthrough product has grown into one of Myanmar's leading food manufacturers, trusted by generations of consumers. Today, through our flagship brands ShinShin and Cho's Kitchen, we offer a growing portfolio of instant rice vermicelli, rice noodles, and innovative flavours developed for both local and international markets.
At the heart of our business is a strong commitment to consumers. We continuously invest in modern manufacturing, product innovation, and rigorous quality systems to ensure every product is safe, delicious, and dependable.
Our journey began with a simple yet ambitious vision: to create Myanmar's first locally made instant rice vermicelli for consumers who deserved products tailored to their tastes and preferences. At a time when the market was dominated by imports, we saw an opportunity to build a homegrown brand that could proudly represent authentic Myanmar quality, innovation, and entrepreneurship.
Key milestones in our journey from 2001 to today.
Cho Cho Industry Limited is established. The same year, we introduce ShinShin Original Flavoured rice vermicelli to meet the needs of local households.
We launch the Cho's Kitchen brand with ready to eat Mohingar and Ah Pu Shar Pu, two beloved traditional Myanmar flavours.
We strengthen our production capabilities by installing a dedicated flavour production facility, enhancing quality control while reducing reliance on imported ingredients.
We launch ShinShin Tom Yum Shrimp Flavoured into the market.
We open Factory No. 2 to support our production capacity.
We launch ShinShin Super Spicy Chicken Flavoured and Mala Chicken Flavoured into the market.
We obtain the Good Hygiene Practices (GHP) Certificate, affirming our commitment to international hygiene standards.
We launch ShinShin instant Chicken Kyae Oh Flavoured into the market.
We obtain the ISO 22000:2018 Food Safety Management System Certificate and introduce ShinShin Spicy Fish Flavoured into the market.
We introduce ShinShin Hot Pot Flavoured, Tom Yum Shrimp Flavoured, and Ah Htaung Flavoured to the market.
We launch Shin Shin Seafood Flavoured, along with Cho's Kitchen Mawlamyine Mohingar, Myaung Mya Mohingar, Shan Noodle and Chicken Kyae Oh Flavoured. And we're just getting started more new flavours and product lines are on the way.
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A family is a community. Since we spend much of our time at work, creating an environment built on trust, sincerity, and genuine care for one another is essential. As members of this family, we are committed to supporting each other. Together, we can achieve anything.
02
“Quality First, Quantity Second” has always been our belief. We are committed to satisfying our customers every time, and quality is the only way to achieve this. Quality is a foundation, not an accessory. When quality is embedded from the start, we do not just meet customer expectations, we exceed them.
03
Success is built on hard work, not favours. To stay competitive, consistent performance is key. Performance cannot be intermittent, it must be consistent. Every action we take must be directed towards continuously raising our standard for our customers.
04
Innovation is the foundation of sustainable growth, and learning is where it begins. Change is the only constant, we must embrace it, adapt to it, and harness it. Innovation must be part of our DNA that everyone holds dear. Innovate to thrive.
05
Accountability means having an owner's mentality. Owners do everything in their power to succeed. Driven by purpose, we take initiative, follow through, and take pride in our results. When everyone thinks and acts like an owner, we are unstoppable.
Global standards, independently verified certifications, audits and food safety approvals across Asia and North America.
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Awarded by the ASEAN Federation of Engineering Organizations (AFEO) at CAFEO 34 in recognition of our innovative local concept and manufacturing of instant rice vermicelli products.
International hygiene standards certification, obtained in 2022.
GCL International
Food Safety Management System certification, obtained in 2024.
GCL International
Committed to global standards with Good Hygiene Practices (GHP), FDA approvals, and ISO 22000:2018 certification.
Official food safety approvals including US FDA registration, Korea FDA certification, Singapore Food Agency (SFA) certification, and China GACC approval.
Myanmar · Singapore · Korea · Thailand · China · USA · JapanOur upcoming milestone as we continuously elevate our food safety standards.
In progressAt Cho Cho Industry Ltd., quality is the foundation of everything we do. Our commitment to food safety begins with a clear responsibility to protect the trust that consumers place in our products every day. This is why we have continuously invested in modern systems, internationally recognised certifications, and strict operating procedures that ensure consistent quality from sourcing to production and final delivery.
Our manufacturing processes are guided by rigorous quality assurance and hygiene standards designed to meet both local regulatory requirements and the international standards of the markets we serve. We take pride in maintaining certifications such as ISO 22000 and Good Hygiene Practices (GHP), while continuously strengthening our systems as we progress toward FSSC certification.
Compliance is not simply a requirement for us; it is a discipline embedded in our culture. Every ingredient, every process, and every finished product is carefully monitored to ensure safety, reliability, and great taste.
Rigorous sourcing and ingredient quality checks.
Continuous quality checks throughout production.
Comprehensive testing before market release.
ISO-certified systems meeting global standards.
At Cho Cho Industry Ltd., we believe that business success must be shared with the communities and country that make it possible. As a proud Myanmar company, we deeply appreciate the trust and support we have received throughout our journey, and we recognise our responsibility to give back in meaningful and lasting ways.
We actively seek opportunities to contribute to society through community support, charitable initiatives, and programmes that create positive impact where it is needed most. In times of natural disasters and emergencies, we stand with our communities by providing relief, supporting rebuilding efforts, contributing to school construction, and installing purified drinking water systems.
For us, corporate responsibility is not an occasional activity; it is part of who we are. Caring for people, community and country is an essential part of our values and our long-term vision.
